Reusable Content

About Company Profiles

A company profile provides a good overview of a company. The company profile is a report that compiles important pieces of information about a company. These profiles often include:

• company history
• a list of top officers ex: CEO and CFO
• brands or product lists
• market analysis
• SWOT analysis

Public vs. Private Companies

Public companies are easier to research than private companies. Try to choose use a public company, in your project. 

If you choose to use a private company, try these strategies:

• Do some simple, broad searches in Wikipedia to get some general information about your private company.
• Once you have some names of private companies, come back to the databases and search. 

Step-by-Step Instructions for Business Source Premier

1. Access Business Source Premier database . 
2. Click on "Company Profiles by Country" or "Company Profiles by Industry" underneath "Explore featured content." 
3. Search for the company name in the "Browse" search box.
4. Find and select the company you are searching for and click on its "MarketLine Report." This will give you the company profile you are looking for!

Finding News & More on Business Source Premier 

• Use the search bar on the main page to locate your company.
• On the results page, use the filters under the search bar to find:
  • Academic Journals (peer-reviewed)
  • Magazines
  • Newspapers

You can use "Reports" or the "Source Type" to learn more about the company and its products including:

This video demonstrates how to search and locate specific types of information in Business Source Premier.

Video length: 3:55

Transcript Business Source Premier 2025_Captions_English (United States)

This video demonstrates how to generate citations, save links to items you find in three different databases, and where to find guides to proofread citations. 

Video length: 3:47

Transcript_Using Database Tools to Cite and Save_Captions_English (United States)