This guide will assist you complete the marketing research project!
The guide will lead you to primary and secondary sources in marketing research, helping YOU to create credible assignments and introducing you to valuable resources that you can utilize in other courses!
The tabs at the top of the guide, will assist with various parts of your marketing research
Example: A company's website can provide valuable information, but one can assume that the information presented on the website is biased in favor of the company.
Therefore, the company website cannot be the only source for company information - you will need information from an external resource like MarketLine or Business Source Premier.
Save time! Don't procrastinate!