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Data Sources for Marketing Research (BADM 476): U.S. Data sources: from Ag to Transportation

PURPOSE: Provides a list of potential sources of data for students who need data for projects in BADM 476.

U.S. data sources: from Agriculture to Transportation

Federal agencies collect, compile, and distribute data and statistics on a wide range of topics. The major ones are listed below.

The source for the list below is Hartsell-Gundy (2014).  A summary of what statistics are provided by each agency may be found in the article:



Statistical agencies of the U.S. government and the kinds of statistics they provide:


U.S. data sources: Census Bureau in greater detail

United States Census Bureau



  • Use American FactFinder to access American Community Survey (ACS) data products.  Produces social, economic, housing, and demographic statistics for areas within the U.S. and Puerto Rico. Includes:
  • Make your own datasets with ACS PUMS files. ACS provides Public Use Microdata Sample (PUMS) for more advanced users. These files contain individual-level datasets that you can tabulate on your own computer. Access in two ways:
    • Download the files from American Factfinder for use with software sucah as SAS or SPSS.
    • Use DataFerrett, an online access tool to create your own tabulations for download.

Some facts about the Census Bureau

Its mission is to be "the leading source of quality data about the nation's people and economy." Collects and distributes huge amounts of data on people and businesses at regular intervals:

  • Population & Housing Census - every 10 years
  • Economic Census - every 5 year
  • Census of Governments - every 5 years
  • American Community Survey - annually
  • Economic Indicators - each indicator is released on a specific schedule, see the Economic Indicator Calendar

U.S. Data Sources: Additional Examples

U.S. federal and state agencies gather and compile data on communities, economics, business, health, crime, and more. These sites are examples of some of the agencies that provide large data sets.

Karl E. Mundt Library, Dakota State University, Madison, South Dakota 57042