Business Administration Research Guide: Business Source Premier tips

About Company Profiles

A company profile provides a good overview of a company. The company profile is a report that compiles important pieces of information about a company. These profiles often include:

• company history
• a list of top officers ex: CEO and CFO
• brands or product lists
• market analysis
• SWOT analysis

Public vs. Private Companies

Public companies are easier to research than private companies. Try to choose use a public company, in your project. 

If you choose to use a private company, try these strategies:

• Do some simple, broad searches in Wikipedia to get some general information about your private company.
• Once you have some names of private companies, come back to the databases and search. 

Step-by-Step Instructions for Business Source Premier

1. Access Business Source Premier database . 

2. Click on "Company Profiles" at top of search page in Business Source Premier. 

3. Search for the company name in the "Browse" search box.

4. Find and select the company you are searching for and click on its "MarketLine Report." This will give you the company profile you are looking for!

Finding News on Business Source Premier 

1. At top of search page, click on "Company Profiles" and search for the companies.

2. Find your company and click the company name.

3. On the left side of the page, find "Related Information" (see image)

Here you can see what has been written about the company in: