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Business Administration Research Guide: Business Source Premier tips

This guide leads to journal articles, books, and other sources that provide credible information for research assignments and projects in business courses.

Find company profile, history, CEO, brands/products using Business Source Premier

About Company Profiles

A company profile provides a good overview of a company. The company profile is a report that compiles important pieces of information about a company. These profiles often include:

  • company history
  • a list of top officers ex: CEO and CFO
  • brands or product lists
  • market analysis
  • SWOT analysis

Public vs. Private Companies

Public companies are easier to research than private companies. Try to choose use a public company, in your project. 

If you choose to use a private company, try these strategies:

  • Do some simple, broad searches in Wikipedia to get some general information about your private company.
  • Once you have some names of private companies, come back to the databases and search. 

Step-by-Step Instructions for Business Source Premier

1. Access Business Source Premier database Lock symbol indicates that Library ID and password must be used to login when off the Madison campus.

2. Click on "Company Profiles" at top of search page in Business Source Premier. 

Company Profile in Business Source Premier Database Menu


3. Search for the company name in the "Browse" search box.





4. Find and select the company you are searching for and click on its "MarketLine Report." This will give you the company profile you are looking for!

Find recent news about a company using Business Source Premier

Finding News on Business Source Premier Lock symbol indicates that Library ID and password must be used to login when off the Madison campus.

1. At top of search page, click on "Company Profiles" and search for the companies.

2. Find your company and click the company name.

3. On the left side of the page, find "Related Information" (see image)

Here you can see what has been written about the company in:

►Academic Journals (peer-reviewed)


►News Papers

You can also find reports on the company and its products:


►Analysis Industry Profiles

►Market Research